Friday, October 22, 2010

Selling With Confidence

Feel like you want or need more Sales Moxie or Mojo? Do you berate yourself for not asking for the sale, speaking with confidence, or generally being uncomfortable or even afraid in sales situations?  There are some easy ways to feel more comfortable and confident when selling.

After all, "sell" is a 4-letter word.
But "sell" is not a bad word! Successful sellers are helpful, influential, and skilled at finding a match with customer needs --rather than manipulative-- so you can quit worrying about changing your personality!  You probably just need to rev up your confidence.  Yes, there is definitely the idea of too much confidence in sales which can come across as aggressive, "sales-y" or pushy, and this approach is the cause of most buyer's remorse, returns, and canceled contracts.  Yet the other side of the spectrum is probably worse because although it makes friends and establishes comfort with prospects and buyers, it is simply not as effective (as the overly confident sales approach) in terms of actual sales.  Let's face it, provided you believe in your product or service, you can't truly help people if you don't offer them ownership.

Why do people buy from sharks?
Bottom line: they respect sales confidence.  Think about how your own buying experiences validate this. As buyers, we want