12 Days of Apps: GOOGLE MAPS

You may be surprised that we would include Google Maps in a list of productivity apps for greater success in the new year, but that's partly because this app (and others like it) are under-utilized for making more in less time.  For example, say you have an appointment with someone and don't know where you're going.  

You could use your "spidey-sense" and hope for the best, but when you show up late and explain that you got lost, people are less understanding today given the technology at hand.  For the modern professional, there is simply no excuse any more for getting lost-- unless it's a particularly tricky address or in a GPS dead zone.

12 Days of Apps: CALENDAR

Using one master calendar that allows you to schedule on the go and reminds you ahead of time where you need to be is PRICELESS for success in business.  

I have been using Google Calendar this past year, but frankly it doesn't matter which one you pick as long as it syncs to everything you need it to.  I also like DejaOffice for this because it works across various Calendar programs and platforms (and Contacts), and lets you organize with Categories and color-code (yes, I'm a total nerd for this stuff!).  

Some important features to consider of any decent mobile calendar app are as follows:

WOM is the Key to Growing Your Business!

Do you find yourself wondering when all the effort is going to pay off and your business will start overflowing with profit?  Most all business owners in the growth phase feel doubt and fear about where the business is going to come from. The most successful get really strategic and do more WOM.  Just last week, I was sitting near the front in a meeting, and a guy stood up with the mic in his hand and said, "Hi, my name is Shawn. Uh, it's been three years since my last...

Rebranding!

Note: This post is a bit different than my others. Coaches and personal services businesses may really benefit, and all are welcome to read on. I hope you gain some insight or at least validated your current branding strategy and efforts.

Rebranding! Wow, where to start? While branding one's business is complex enough, these days we now need to worry about all the web resources to fully engage our branding targets.

My company, for example, is business coaching and related services. After 3 years I just changed my logo and well, my entire branding strategy and methods. I realized that while I am the business and the business is me, I don't want that to continue infinitely. I am ready to consider growing and having a team of coaches working under the Envision Success brand. And yet, especially over the past year or so, MANY people have suggested that I brand the business as me, under my personal brand. In other words, they thought I should be similar to a realtor with headshot and name recognition, etc... I resisted this for quite a while. But a few months ago I received multiple questions merely upon viewing my business card about whether I bought a franchise. (NO, I did not, this biz is mine.)

Needless to say, that was a defining moment. I sought help from multiple marketing experts and had a logo professionally done (maybe you noticed the change to the blog design?) (thank you to Steve Van Buren, Firespring!) and I engaged myself into the world of social media and the fantastic opportunities on the web.

Just today, I claimed my name via Google; I created a personal profile, and then I even tweeted about it. :-)

Like many, I resisted this approach due to fears about how much time it will take (read: I may disappear into the black hole of web 2.0 for days on end, a worse fate than a weekend marathon of CSI Miami even if I love it!). Ah, but it's productive. OK, it can be. And since I am a business coach after all, I have to practice what I preach and utilize time management techniques to keep myself on track. So far, so good. I spend only a few hours a week thus far and although I have a lot more web presence to build, I am satisfied with the trade off at this stage.

Back to branding of the business. I learned that we service professionals that are also owners/entrepreneurs definitely need to consider whether people are buying the person as much as the business. In my case, they feel they are buying into me, the person but the professional company image is also necessary to lend credibility and helps when working with corporate clients particularly. I've realized I need the critical blend of both, and well frankly I am still learning. Feel free to check out my updated web presence and give me feedback; I appreciate it!

So -- Is it time for you to more intentionally brand yourself or your business? What about your personal brand? Are you sending messages that appeal to your target markets? If you're not sure, ask your clients. Look to your testimonials, and determine what traits appeal to your ideal market. Find ways to emphasize these (match the communication channels to your targets), and rock on!